
WHY VINYL PLANKS?
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Allergy safe
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Easy upkeep
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Versatile
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Affordable
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Hardwearing
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Warm
BEAUTIFUL, DURABLE AND VERSATILE
Luxury vinyl flooring has many invaluable qualities that help it stand shoulder-to-shoulder with some of the most expensive flooring options out there. Attributes that homeowners love most include:
AFFORDABLE
Arguably the most significant advantage of luxury vinyl flooring is that it allows you to attain beautiful hardwood, ceramic, or stone floors that look almost exactly like the real thing at a more affordable price point.
Although your cost (and savings) varies depending on the look you’re going for and the type of luxury vinyl you choose, understanding that the initial outlay and incredibly low ongoing cost makes vinyl terrific value for money.
HARDWEARING
Known for its exceptional durability and longevity, luxury vinyl is protected by a well-designed, scruff-and-scratch-resistant “wear layer.” This surface layer is so hard-wearing, in fact, that the underlying design layer will never fade or wear away underfoot (a common misconception).
One of the biggest benefits of luxury vinyl flooring is that it’s completely waterproof. This is why it’s an ideal flooring solution for families who do not want the stress of life’s sometimes unavoidable little accidents.
Luxury vinyl will not bend, buckle or warp post-exposure to water, and many carry a lifetime warranty.
WARM
Many people like to run around barefoot, both in summer and in winter. Sadly enough, this often results in cold feet. A vinyl floor provides the perfect solution: not only is it warm to the touch, but it is also a soft surface to walk on. Nothing but benefits for all you barefoot walkers!
Allergy safe
Vinyl floors do not trap or provide an environment for allergens to gather and thrive in, they are highly recommended for people with asthma and allergy issues. Many of our existing clients have experienced great relief since removing their existing carpets.
EASY UPKEEP
Luxury vinyl is one of the most low-maintenance flooring choices available: daily sweeping and regular mopping is all it takes to keep them in good shape. Unlike natural wood, ceramic, and stone floors, most luxury vinyl products don’t require waxing, polishing, or sealing — ever.
And when it comes to problem-free maintenance, homeowners who choose LVP have an extra benefit — any planks that sustain damage can be easily popped out and replaced. This is extremely beneficial to landlords with tenanted properties or even families with younger children.
After every installation, we offer care and maintenance advice specific to your product.
VERSATILE
No matter what your style, luxury vinyl flooring offers a wide — and ever-expanding — range of options to suit every taste and interior design scheme. And the finest luxury vinyl looks so much like the natural material it’s made to imitate that most people can’t tell it’s engineered.
Luxury vinyl flooring provides more cushion, insulation, and installation options than old-school vinyl flooring, making it more comfortable and convenient than comparable flooring options.
COMMON MISCONCEPTIONS
Two of the most common misconceptions about luxury vinyl flooring are that it lacks textural depth and that its design pattern wears off over time. Neither are true; luxury vinyl flooring can be hard to distinguish from the real thing, and it can last for decades with little sign of wear.
Another widespread misconception is that luxury vinyl flooring is always easy to install. A wavy or uneven subfloor may require quite a bit of preparation, particularly if you’re working with LVP or EVP, which must lie flat and line up perfectly before they can be installed.
Expert slab preparation and intricate installation techniques ensure you have a beautiful floor for a lifetime.
A final misconception that warrants consideration is the long-term investment value. Vinyl flooring has not previously been considered as a way to increase the value of your home in the same way that wood, stone, or ceramic flooring does.
This is something that is evolving, with more buyers looking for a beautiful, functional and low-maintenance floor.
If the return on investment (ROI) is a major driver of your home renovation project, it’s important to weigh the pros and cons of all your flooring options during the planning phase.

